Many designers just "get the job done", while others tune into the brief and produce designs that are not only practical, but also clever and fun!
Here are 15 photos of designs that go that extra mile.
1. To make you smile when you go to your dentist's
2. And feel calm when you arrive for your yoga class
3. An optician who knows how to market their trade
4. Soothing origami lamp
5. A cell phone tower that blends into its surrounding
6. Relief lettering so you actually read its shadow
7. A chiropractor explaining why you should book an appointment
8. An oldie, but a goodie!
9. To park your bike at the dentist's
10. DIY fans will love this!
11. Because we love grabbing them straight from the packet
12. A watch designed as a bracelet
13. A flying beluga whale
14. Every pizza place needs these
15. Pac-Man air vents in a subway