Many designers just "get the job done", while others tune into the brief and produce designs that are not only practical, but also clever and fun!
Here are 15 photos of designs that go that extra mile.
1. To make you smile when you go to your dentist's
2. And feel calm when you arrive for your yoga class
3. An optician who knows how to market their trade
4. Soothing origami lamp
5. A cell phone tower that blends into its surrounding
6. Relief lettering so you actually read its shadow