Packaging design is obviously subject to well-defined purposes. However, some companies go way over the top when it comes to their packaging, often for purely marketing purposes.
Here are 18 photos of packaging that takes things to a whole new level.
1. And it only contains a tiny card
2. And yet their own packaging contains plastic
3. "Thoughtfully"... Really?
4. All this to protect a purse
5. They ordered 500 and each one came in its own bag
6. It could have fitted in a large envelope
7. And this in a smaller envelope!
8. Packaging vs product size
9. Another individual packaging horror
10. For a handful of radish seeds
11. For just 3 dates?
12. Big box for a little box
13. So much packaging that it took 2 deliveries
14. Pretending to be eco-friendly
15. Oh where to begin
16. Was putting it all in one box too much to ask?
17. Individually-sold olives
18. The cat says it all